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"The WE STORY" is an international fashion furniture and Full-home Customization brand. WE's core values are dedicated to fashion, art, delicacy, and avant-garde, constructing home aesthetic scenarios with high-quality works to create vibrant living environments.
Since its inception, WE has adhered to the philosophy of "International Design, Global Manufacturing," producing high-quality products, sophisticated designs, and maintaining high standards of service. With comprehensive strengths in brand influence, product quality, and design capabilities, WE has become a world-leading integrated home furnishing operator.
WE is committed to providing a one-stop Full-home Customization service for the global fashion-conscious population, exploring a better way of life for our users. With life as the center, WE actively creates happiness and spreads beauty.
"The Great Harmony of the World"
Living together in the global village, even though we reside in different regions, possess varying skin tones, speak different languages, and adhere to diverse cultures, our shared aspiration for a better life unites us.
Using the home as a vessel, we aim to create a more beautiful home life and future for each family member. This has been the founding mission and vision of THE WE STORY since the inception of the brand.
The design of WE's logo conveys this belief, with its circular structure symbolizing the interaction and integration between WE and the users. The 1/4 circular arc forms a smiling face, radiating joy and happiness, symbolizing WE being embraced by a beautiful life. With its heart directed, actions taken, and desires fulfilled, WE embodies a commitment to positivity and fulfillment.
We believe that our users, much like us, share a pursuit of high quality, technological innovation, and intelligent and beautiful home design.
International Design
The design team of THE WE STORY is composed of internationally renowned designers and emerging talents. WE follows a design and development operation model that emphasizes original furniture design, with collaboration from globally recognized designers as a supplementary element.
Global Manufacturing
WE integrates excellent global supply chain resources and employs rigorous manufacturing management methods to achieve international design and global manufacturing. WE has become one of the most systematic and cutting-edge manufacturers of soft furniture and customized home furnishings.
Localized Operations
Adopting an "international brand, localized" approach, WE achieves localized operations through insights into local consumer markets, developing localized products, and deepening localized marketing efforts. Building on the foundation of local target users, WE creates offline experience stores, seamlessly integrating into the local business ecosystem.
WE's Services
We redefine services, offering users quality services that surpass expectations, providing a delightful experience throughout the entire product journey.
Every Step of WE
As an international brand, currently, THE WE STORY has established brand stores in Asia, Europe, and North America. In the future, WE's footprint will extend to all five continents.
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